The Art of Intelligence
Updated: Dec 7, 2020
Those of us who are veterans may chuckle at the supposed oxymoron “military intelligence.” However, we also know full well the priceless value of reconnaissance regarding the location, personnel, assets and vulnerabilities of an adversary. Knowing what we’re up against can make the difference between victory or defeat, life or death.
The same holds true in business. Knowing the strengths and weaknesses of your competition informs which of your strengths you should build on and what internal weaknesses you must improve. Competitor research gives you the intelligence you need to come out on top in securing the new client or locking down the open contract.
However, too often we neglect the internal intelligence-gathering needed to protect ourselves against threats from within. Where is slippage occurring? Where is leakage going? What physical or procedural threats are present that will yield future lawsuits? What temptations to personal integrity exist that if left unaddressed will overwhelm even the most honest employee?
Now is the time to seriously consider Servimer’s expertise and capabilities in conducting “internal reconnaissance.” Click on the video below to see how the protection of Servimer mystery shoppers will gather the intelligence you need for enduring victory.