You already know that Servimer has set the industry standard for Risk Management and Integrity mystery shops. Now Servimer is raising the bar even further with the launch of an online customer relations monitoring system “Market Max.”
Additionally, this proprietary platform combines Social Media Management, Customer Feedback Analysis, Internal Audits, Mystery Shops on one screen. It is now available on your any digital device!
As our nation emerges from quarantine, customer habits are radically changing. Long-term customers are rethinking their options. Safety and the experience of others are top concerns.
Online searches have increased significantly from pre-COVID days. When searching, 95.9% of Americans read accompanying reviews [Source]. Online reviews have the power to create or alienate customers before they ever see your location.
Furthermore, negative and unanswered reviews on Google, Yelp, or Facebook diminish the visibility and ranking of your location within consumer searches. The lower that your location appears on a search, the fewer customers you will see inside your doors.
There is no going back to the way things were before!
Cost of a New Customer?
You already know that it is more cost effective to retrain an employee than to find a new one. The same goes for your customers - it is far less expensive to bring back a first-time buyer than to find an entirely new one. According to digital marketing experts “dRAE” [Source], the impact of a single negative user review is estimated to cost a business on average $6,000 in lost lifetime customer value. The impact of a single negative COVID-19-related review would likely be far more devastating.
Market Max Benefits
Consolidated data on your locations from Google, Facebook, Yelp, and more.
Competitive research on your direct competitors and benchmark against them.
Daily monitoring of structured reviews.
Automated COVID-19 alerts regarding your locations.
Regional and location-level benchmark development.
Customizable follow-up action plans.
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